Amex to pilot Neener Analytics tech in Middle East
American Express (Amex) has selected Neener Analytics, a provider of social media analytics tools, for a pilot in the Middle East.
Neener Analytics offers alternative risk assessment and marketing conversions for lending, insurance, product leasing, real estate tenant management, marketing, and HR/recruitment. It focuses on “thin-file, no-file and credit challenged consumers”.
Through Nest.vc, a venture capital firm that operates corporate accelerator programmes, invests in start-ups and runs the Mettā entrepreneurial community, Neener Analytics was “sourced, vetted, and chosen” for the Amex project, called Accelerate Middle East.
The choice was based “on the accuracy of our predictions and our observable and quantifiable impact”, Neener Analytics says.
“We’re the only ones who’ve cracked the code on Small Data and it’s pretty cool that Amex sees that as well,” the company states. “We couldn’t be more thrilled.”
