Shoppers can now order ahead with Yoyo
UK payment and loyalty app start-up Yoyo Wallet is saving users time by letting them skip the line thanks to a partnership with Preoday, a digital ordering and pre-payment technology company, reports Julie Muhn at Finovate.
With the new integration of Preoday’s order ahead solution, Yoyo users can pre-order their food and beverage at participating retailers using the Yoyo app.
This move will help small and medium retailers compete with popular brands such as Starbucks and Wetherspoons that offer this option.
Yoyo CEO Michael Rolph explains that the company has democratised customer information, making the data available to small, local retailers.
He says: “By creating a frictionless payment, loyalty and order ahead experience, based on consumer identity and purchasing preferences, Yoyo is now acting as the engine of business growth for our partners.”
Yoyo was founded in 2013 and is now available at more than 70 universities, in 200+ workplace food service locations, and at retailers including Caffè Nero, Planet Organic, Harris + Hoole, HOP Vietnamese, and Wrap it Up. The company processes more than two million transactions per month for its more than 800,000 users.
Yoyo started as a pilot project at Imperial College (in London).
The company has raised $30.3 million from Metro Group, Touchstone Innovations, Woodford, and Firestarter.
