Zafin makes Empire Startups pact for more US banking contacts
Relationship banking solutions provider Zafin has teamed with fintech community Empire Startups to hunt out more deals in the US market.
Adam Nanjee, SVP, digital banking at Zafin, says: “Leveraging Empire’s proven model and track record to gain in-person access to banks in the US will give Zafin the platform we need to introduce banks to our services.”
As many others have said over the years, Zafin says “now is a crucial time” for US banks to use “strategic pricing” as the market competition grows. The firm reckons the industry has been operating on rising investment rates.
This is where Zafin wants to make more money by allowing banks to “identify, engage and retain key customers by providing them with tools to create incentivised programmes that target each customer’s needs”. It currently works with more than 35 banks.
According to Zafin, its end-to-end pricing execution engine enhances banks’ old legacy systems, allowing them to modify products to suit market conditions. Banks can tailor product offers to clients and micro-segments, create and deploy, and automate the tracking and governance of these offers against performance metrics.
Zafin will be sponsoring 18 Empire Startup FinTech Meetups in New York and San Francisco and in other unnamed markets across the US.
Established in 2002, Zafin offers pricing, bundling and rates management. It is headquartered in Toronto.
Empire Startups is based in New York and San Francisco. It was established in 2011 and is a think tank comprising entrepreneurs, investors and firms.
