iZettle squares up to Square with e-commerce platform launch
“Biggest product launch since 2011”
Swedish mobile payments firm iZettle is taking on Square with the launch of its new e-commerce platform that will allow merchants to sell in-store and online.
Called iZettle E-commerce, it lets small business owners set up and customise a new webshop or start selling across channels online, including social media, blogs and existing websites.
The firm explains that this launch is part of its strategy to extend its commerce platform by offering a wider range of tools.
Jacob de Geer, CEO and co-founder at iZettle, says this is its “biggest product launch since 2011” and “consumers expect businesses to be present both offline and online, and half of iZettle’s users currently don’t have an online shop and the other half struggle with different complex online systems”.
According to the company, e-commerce is becoming an “increasingly important” part of total retail sales in iZettle’s key markets, where the UK “dominates” in Europe with total sales value through e-commerce estimated at €77 billion in 2017.
The platform also offers a full overview of in-store and online sales in one place. The inventory gets automatically updated after every sale and users “get actionable data to maximise sales”.
iZettle adds that it processes all major credit cards and online payments, and supports PayPal transactions.
