White paper: The transaction effort score – driving revenue through reduced customer effort
Is your financial institution unwittingly increasing abandon rates by making it difficult for potential customers to complete digital applications on your website? 
The Avoka Transaction Effort Score™ (TES) calculator is a patent pending analysis of the work required by a prospect to buy a financial product, such as a loan application or account opening.
Learn how the Avoka Transaction Effort Score can help you identify areas to reduce customer effort and improve application conversion rates – click here to read the white paper.
