Personetics brings cognitive banking to Banca Transilvania
Personetics comes to Romania
Romania’s second largest bank, Banca Transilvania, will integrate artificial intelligence (AI) powered, forward-looking financial guidance into its digital banking experience courtesy of a new partnership with Personetics, reports David Penn at Finovate.
The bank, with more than 2.2 million clients, will add Personetics’ technology to the new version of its BT24 Internet Banking and Mobile Banking solution this year, giving Banca Transilvania’s retail and business customers access to insights and tools to better manage their finances.
Banca Transilvania’s CEO, Omer Tetik, praises the way the new technology will enable the bank to get its products to customers faster, and calls the partnership with Personetics, “a new and strategic step regarding our digital focus”.
Personetics specialises in leveraging machine learning (ML), predictive analytics, and AI to help banks and credit unions create personalised, digital banking experiences for their customers and members. The company’s Cognitive Banking Brain engine enables a range of applications including a Cognitive Banking Framework; Personetics Engage to provide personalized guidance for customer financial management; Personetics Assist, an AI-driven chatbot solution for institutions; Personetics Act, an automated money management solution; and Personetics Anywhere, which enables banks to deploy chatbot solutions over popular messaging platforms. The solutions help banks lower operational costs, increase cross-selling, and build better quality online engagement, the vendor says.
Last month, the company announced that UK challenger bank Tandem would use Personetics’ technology to provide personalised financial guidance for its customers. Also this year, Personetics has announced a partnership with Israel Discount Bank, where it will power the intelligent financial assistant, Didi.
Personetics was founded in 2010 and is headquartered in Tel Aviv, Israel. It says it serves more than 45 million customers worldwide.
The company has raised $18 million in funding to date and includes Lightspeed Venture Partners, Viola Ventures and Sequoia Capital among its investors.
