Gro Solutions streamlines digital onboarding for Congressional FCU
US credit union tech scene is busy
With more than $900 million in assets, Congressional Federal Credit Union has selected Gro Solutions’ Gro Checkout to streamline its digital onboarding process, reports David Penn at Finovate.
A feature of the company’s Digital Sales Platform, Gro Checkout helps banks and credit unions better meet the expectations of mobile-first banking customers with a simple, intuitive, and friction-free application experience, the vendor says.
The adoption of Gro Checkout will help the Congressional FCU to better onboard customers in general and mobile-first customers in specific, it adds. By making it easier for customers to access specifically what they want, and only requiring the minimum necessary in terms of customer data, Gro Checkout can help the financial institution better serve and grow its 47,000-strong membership.
“When our members come to us through the digital channel, their needs can be varied, and we wanted a way to serve them that didn’t require them to wait or go through unnecessary steps,” says the credit union’s manager of e-commerce, Devin Calef. “With Gro, we can connect our members directly to the product they’re interested in, gathering only the necessary information along the way so it doesn’t slow down the application process, providing a smooth experience for our members from beginning to end.”
The partnership with Congressional FCU is the second major headline for Gro Solutions this month. The company announced earlier in March that it was bringing its Gro Checkout solution to 4Front CU, a Michigan-area credit union with more than $488 million in assets. “We sought a true, 100% digital process, and we’ve found it with Gro,” comments 4Front CU’s e-services manager, Bryson Wilbert. In January, Gro announced that Surety Bank, a Florida-based financial institution with $106 million in assets, was implementing Gro Checkout in support of its digital transformation efforts.
Founded in 2015, Gro Solutions has raised more than $4 million in funding to date and is headquartered in Atlanta, Georgia.
