Geezeo powers PFM platform for F&M Bank of Virginia
F&M Bank of Virginia, a community bank with $700 million in assets, has introduced its new, personal finance management solution, Squirrel, reports David Penn at Finovate (FinTech Futures’ sister company).
The solution will be powered by Geezeo’s engagement banking platform, which gives FIs the ability to give content to their customers and use digital tools to help make decisions about their financial lives.
Serving the Shenandoah Valley with 13 full-service branches and more than 160 full and part-time employees, F&M Bank named its PFM solution “Squirrel” in harmony with its “long-standing tree logo”.
The firm hopes that Geezeo’s PFM solution will enable its customers to “stow away” savings (the way squirrels notoriously stow away tree nuts) by helping them keep a sharper eye on their spending.
Platforms like Squirrel enable community banks to compete with larger financial institutions. By enhancing customer engagement and offering services, community banks with digital platforms can also serve as a hub for syncing financial information between a home bank and other accounts.
Geezeo’s platform also provides banks with analytics based on their aggregated transactional and behavioural data, giving bank marketing teams the ability to offer targeted products and services to customers.
Founded in 2006 and headquartered in Braintree, Massachusetts, Geezeo teamed up with Digital Onboarding last fall/autumn; and last August introduced its new suite of UI/UX personalisation and customisation tools, Responsive Tiles.
The company unveiled its new digital reputation management solution back in May. Geezeo includes TheStreet among its investors. Peter Glyman (president) and Shawn Ward (CEO) are co-founders.
