Tinkoff Bank first in the world to bring stories feature to mobile app
Scores global first with stories for mobile app users
Russia-based Tinkoff Bank says it has become “the first bank anywhere in the world to introduce a stories feature to its mobile app”, brining new content to nearly one million users on a daily basis.
“While similar visually to the stories that are a familiar feature of social media apps, Tinkoff Stories differs from its Instagram and Snapchat counterparts in that the bank rather than its users will provide the content,” the bank explains.
The tool is valuable for marketing and education, it adds, “giving Tinkoff Bank another channel to reach its more than six million customers”.
Maxim Yevdokimov, VP of mobile at Tinkoff Bank, comments: “Stories is a great way for us to bring a range of content to our users, both to make them aware of new products as we introduce them and functionality of the app that they might not be aware of, and to provide informative content from currency rates to tips on managing their personal finances.”
Tinkoff Stories is the main innovation in version 4.1 of Tinkoff Bank’s mobile app, available on the iOS devices.
Tinkoff Bank claims to be “Russia’s first and only direct bank”. It was founded by a Russian entrepreneur, Oleg Tinkov, in 2006. It serves its customers remotely via online channels and a call centre, and operates a network of over 1,800 representatives.
The bank’s holding company, TCS Group Holding, has been listed on the London Stock Exchange since October 2013. The group also includes mobile virtual operator Tinkoff Mobile, Tinkoff Insurance, and Tinkoff Software DC, a network of development hubs across Russia.
