Mastercard, Swarovski Launch VR Shopping
Mastercard and Swarovski have teamed up to launch a virtual reality (VR) shopping app for the Atelier Swarovski home décor line. The app immerses consumers in a home, where they can browse and purchase the pieces with Masterpass.
This new shopping app highlights the value of the pieces, the story behind the inspiration, the complex manufacturing process, and the designers’ creative journeys. Masterpass enables consumers to check out from within the VR experience without having to add payment details, according to a press release.
Consumers can place their phones into a compatible VR headset to enter the experience, which enables them to walk through the five areas of the virtual home to browse designs by artists such Norwegian-born Kim Thome, Amsterdam-based Aldo Bakker, Spanish designer Tomás Alonso and architect Zaha Hadid.
“Atelier Swarovski Home is a masterfully crafted collection that is most dynamic when experienced first-hand,” says Nadja Swarovski, member of the executive board, Swarovski Crystal Business. “As our e-commerce business continues to grow, this partnership allows consumers a fully immersive shopping opportunity to interact with the product and then purchase seamlessly within the experience.”
Upon launching the app, consumers will be prompted to log in and begin an authenticated, secure session by using their Masterpass account credentials.
After starting a session, consumers will be able to navigate through the home’s different rooms and browse through the collection by moving their heads left to right or up and down.
Once the consumers decide and select the piece from the collection that they want to purchase, they can add it to the cart and check out by focusing their gaze on the Masterpass button that appears at the bottom of the product description.
When the consumer exits the application or the session detects that the headset has been removed, the consumer automatically will be logged out of her Masterpass account to protect against unintended purchases.
The virtual interactive experience was created and developed by immersive technology company Youvisit.
The app will be available for download from the iTunes app and Google Play stores in October.
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