SIX’s payments offer cashless waltz for Vienna Life Ball
The Life Ball in Vienna
SIX Payment Services (SIX) has enabled the Vienna Life Ball in Austria to be cashless for the first time in its history.
The Life Ball is an annual AIDS charity event, and 110 cashless point of sale (POS) terminals were installed, configured and serviced by SIX, across the whole arena. There were also 30 top-up stations and 80 terminals at the various bars at the venue.
Gery Keszler, the founder and CEO of the Life Ball, says: “All our guests were free from having to worry about where to keep their purse or wallet – and instead were able to completely enjoy the evening and focus on the great cause.”
In addition to providing the terminal infrastructure, a wristband for contactless payments allowed the 4,000 guests to buy refreshments, pay for numerous activities such as the event’s tombola and make charitable donations.
SIX says the cashless wristbands, which were all linked to individual entrance tickets, were set up so that they could be loaded prior to the event, and could be topped-up during the evening by means of a debit or credit card at one of the top-up stations. Guests at the ball were also able to pay by credit or debit card.
SIX is a long-term partner of the Life Ball, and says all POS equipment, services and costs, were provided free of charge.
Life Ball debuted in 1993, and the annual event has been “committed to removing taboos and constantly fighting against HIV and AIDS, as well as addressing socio-political issues surrounding the virus”.
