Blackhawk GoWallet Makes Checking Balances, Redeeming Gift Cards a Snap (April 14, 2015)
With Blackhawk Network’s GoWallet mobile app, consumers now are able to determine gift card balances by taking photos of their cards. Blackhawk is integrating Kofax Limited’s mobile capture software development kit (SDK) into Blackhawk’s digital services platform, enabling GoWallet mobile app users to hold their iOS or Android mobile devices’ camera over any gift card to instantly retrieve the card’s balance without entering the card number. Users can also store the gift cards within the digital wallet and redeem them when shopping online from their mobile devices.
Last month, Blackhawk added a feature enabling users to scan physical gift cards to add them to their wallets and then sell or exchange physical or digital gift cards from their smartphones or tablets using online gift card marketplace GiftCardMall.com.
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