ImaginBank launches chatbot for millennials
CaixaB
ank’s mobile-only bank, imaginBank, has unveiled a chatbot to help millennials find offers and promotions most relevant to them, based on their preferences or location.
Powered by artificial intelligence (AI), the chatbot will be available to users via Facebook Messenger on imaginBank’s Facebook page.
Launched in January 2016, imaginBank is a 100% digital and mobile banking platform, aimed at serving the growing millennial or digital native segment of the population. The bank currently has about 90,000 customers.
At the CaixaBank group, the chatbot is not the only application powered by AI. The parent bank has also developed a consultancy service in foreign trade which is built using IBM Watson’s cognitive technology.
The system helps the bank’s specialist managers resolve technical queries that clients have regarding trade legislature, regulations specific to certain countries, internal rules, and so on.
By Soumik Roy, editorial contributor to Banking Technology
